{
  "schema": "e2m-brazil-market-entry-calculator/1.0",
  "version": "2026-09-23",
  "publisher": "E2M Research · E2M & Associates",
  "url": "https://e2massociates.com/brazil-market-entry-calculator/",
  "currency": {
    "code": "BRL",
    "fx_brl_per_usd": 5.1414,
    "fx_reference_date": "2026-09-23",
    "fx_source": "Banco Central do Brasil"
  },
  "principle": "Use ranges when benchmark evidence provides ranges. Keep quote-driven, user-supplied and excluded items explicit instead of inventing precision.",
  "entry_models": [
    {
      "id": "direct",
      "name": "Direct sales from abroad",
      "default_payroll": "none",
      "note": "No local payroll is added automatically. Brazil legal/tax/PE consequences remain outside this planning calculator."
    },
    {
      "id": "distributor",
      "name": "Distributor / reseller",
      "default_payroll": "none",
      "note": "Distributor margin, commission, inventory and contractual economics are quote-driven and excluded unless entered as a custom retainer."
    },
    {
      "id": "representative",
      "name": "Local representative",
      "default_payroll": "none",
      "note": "Representative commissions/retainers vary materially. Add your known monthly retainer below; commissions on revenue are excluded."
    },
    {
      "id": "eor",
      "name": "EOR + local employees",
      "default_payroll": "eor",
      "note": "Uses salary benchmark + employer-cost range + one published EOR management-fee reference."
    },
    {
      "id": "entity",
      "name": "Brazilian entity + direct employment",
      "default_payroll": "entity",
      "note": "Uses Salary Benchmark + selected Employer Cost Benchmark regime. Company setup itself remains quote-driven."
    },
    {
      "id": "hybrid",
      "name": "Hybrid launch",
      "default_payroll": "eor",
      "note": "Defaults local headcount to EOR while allowing outsourced/local execution through the GTM layer. Payroll route can be overridden."
    }
  ],
  "salary_profiles": [
    {
      "id": "p06",
      "name": "Inside Sales — small/medium",
      "labels": {
        "en": "Inside Sales — small/medium",
        "pt": "Inside Sales — pequena/média",
        "es": "Inside Sales — pequeña/mediana",
        "zh": "内部销售 — 中小企业"
      },
      "low": 5300,
      "base": 8000,
      "high": 10000,
      "source": "Brazil Salary Benchmark 2026",
      "source_url": "/brazil-salary-benchmark/",
      "note": "P25/P50/P75 starting salary; excludes variable compensation and benefits."
    },
    {
      "id": "p04",
      "name": "Account Executive — small/medium",
      "labels": {
        "en": "Account Executive — small/medium",
        "pt": "Account Executive — pequena/média",
        "es": "Account Executive — pequeña/mediana",
        "zh": "客户经理 — 中小企业"
      },
      "low": 8300,
      "base": 12000,
      "high": 15000,
      "source": "Brazil Salary Benchmark 2026",
      "source_url": "/brazil-salary-benchmark/",
      "note": "P25/P50/P75 starting salary; excludes variable compensation and benefits."
    },
    {
      "id": "p03",
      "name": "Regional Sales Manager",
      "labels": {
        "en": "Regional Sales Manager",
        "pt": "Gerente Regional de Vendas",
        "es": "Gerente Regional de Ventas",
        "zh": "区域销售经理"
      },
      "low": 12000,
      "base": 17000,
      "high": 21000,
      "source": "Brazil Salary Benchmark 2026",
      "source_url": "/brazil-salary-benchmark/",
      "note": "P25/P50/P75 starting salary; excludes variable compensation and benefits."
    },
    {
      "id": "p02",
      "name": "National Sales Manager",
      "labels": {
        "en": "National Sales Manager",
        "pt": "Gerente Nacional de Vendas",
        "es": "Gerente Nacional de Ventas",
        "zh": "全国销售经理"
      },
      "low": 20200,
      "base": 25000,
      "high": 30200,
      "source": "Brazil Salary Benchmark 2026",
      "source_url": "/brazil-salary-benchmark/",
      "note": "P25/P50/P75 starting salary; excludes variable compensation and benefits."
    },
    {
      "id": "p01",
      "name": "Commercial Director — small/medium",
      "labels": {
        "en": "Commercial Director — small/medium",
        "pt": "Diretor Comercial — pequena/média",
        "es": "Director Comercial — pequeña/mediana",
        "zh": "商务总监 — 中小企业"
      },
      "low": 22200,
      "base": 32000,
      "high": 40000,
      "source": "Brazil Salary Benchmark 2026",
      "source_url": "/brazil-salary-benchmark/",
      "note": "P25/P50/P75 starting salary; excludes variable compensation and benefits."
    }
  ],
  "payroll": {
    "eor": {
      "employer_pct": {
        "low": 0.3195,
        "base": 0.359,
        "high": 0.4635
      },
      "management_fee_brl_per_employee_month": 3079.7,
      "management_fee_usd": 599,
      "source_urls": [
        "/brazil-employer-cost-benchmark/",
        "/brazil-market-entry-cost/"
      ],
      "note": "Low/high employer percentages use the commercial benchmark band already cited by E2M; base uses the 35.9% provider estimate used in E2M scenarios. EOR fee uses US$599 translated at the referenced BCB FX."
    },
    "entity_regimes": [
      {
        "id": "simples_non_iv",
        "label": "Simples Nacional — non-Annex IV (payroll-side view)",
        "multiplier": 1.2,
        "note": "CPP is generally embedded in DAS for non-Annex-IV activities. This is a payroll-side benchmark only; DAS taxes on revenue are outside the calculator."
      },
      {
        "id": "simples_iv",
        "label": "Simples Nacional — Annex IV illustration",
        "multiplier": 1.4444,
        "note": "Illustrative official-style setup using CPP 20% + RAT 2%; actual RAT/FAP depend on activity/establishment."
      },
      {
        "id": "general_fpas515",
        "label": "General regime — FPAS 515 illustration",
        "multiplier": 1.4978,
        "note": "Illustrative commerce/services FPAS 515. Third-party rate and RAT/FAP vary by activity and establishment."
      }
    ]
  },
  "office": {
    "none": {
      "name": "No dedicated workspace",
      "low": 0,
      "base": 0,
      "high": 0,
      "unit": "monthly",
      "note": "No office cost added."
    },
    "coworking": {
      "name": "Coworking membership",
      "low": 1003,
      "base": 1003,
      "high": 1003,
      "unit": "BRL/seat/month",
      "note": "Published starting-price reference; not a full-market range.",
      "source_url": "/sao-paulo-office-cost-index/"
    },
    "private_flex": {
      "name": "Private flexible office",
      "low": 1550,
      "base": 1590,
      "high": 2135,
      "unit": "BRL/seat/month",
      "note": "P25/P50/P75 transparent E2M calculation across selected published private-office per-seat snapshots.",
      "source_url": "/sao-paulo-office-cost-index/"
    },
    "traditional": {
      "name": "Traditional office — headline rent",
      "unit": "BRL/m²/month",
      "note": "Headline Class A/A+ asking rent only. Condomínio, IPTU, fit-out, furniture, utilities, deposits and exit costs are excluded.",
      "source_url": "/sao-paulo-office-cost-index/",
      "districts": [
        {
          "id": "faria-lima",
          "name": "Faria Lima",
          "rent": 293.08,
          "vacancy": 8.97,
          "tag": "Finance / premium client-facing",
          "source": "CW_SP_Q2_2026",
          "index": 198,
          "rent_100sqm": 29308.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "jk",
          "name": "JK",
          "rent": 281.54,
          "vacancy": 4.06,
          "tag": "Premium corporate / headquarters",
          "source": "CW_SP_Q2_2026",
          "index": 190,
          "rent_100sqm": 28154.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "pinheiros",
          "name": "Pinheiros",
          "rent": 267.61,
          "vacancy": 6.61,
          "tag": "Tech / creative / urban",
          "source": "CW_SP_Q2_2026",
          "index": 181,
          "rent_100sqm": 26761.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "itaim",
          "name": "Itaim",
          "rent": 250.0,
          "vacancy": 1.12,
          "tag": "Executive / client-facing",
          "source": "CW_SP_Q2_2026",
          "index": 169,
          "rent_100sqm": 25000.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "vila-olimpia",
          "name": "Vila Olímpia",
          "rent": 194.8,
          "vacancy": 22.1,
          "tag": "Corporate / tech balance",
          "source": "CW_SP_Q2_2026",
          "index": 131,
          "rent_100sqm": 19480.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "paulista",
          "name": "Paulista",
          "rent": 140.0,
          "vacancy": 2.83,
          "tag": "Transit-rich traditional CBD",
          "source": "CW_SP_Q2_2026",
          "index": 94,
          "rent_100sqm": 14000.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "chucri-zaidan",
          "name": "Chucri Zaidan",
          "rent": 105.97,
          "vacancy": 12.25,
          "tag": "Large-floorplate / value corridor",
          "source": "CW_SP_Q2_2026",
          "index": 71,
          "rent_100sqm": 10597.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "berrini-brooklin",
          "name": "Berrini / Brooklin",
          "rent": 105.37,
          "vacancy": 9.39,
          "tag": "Corporate value / south-west corridor",
          "source": "CW_SP_Q2_2026",
          "index": 71,
          "rent_100sqm": 10537.0,
          "evidence": "B · Independent market benchmark"
        },
        {
          "id": "chacara-santo-antonio",
          "name": "Chácara Santo Antônio",
          "rent": 75.75,
          "vacancy": 22.68,
          "tag": "Value / large-space alternative",
          "source": "CW_SP_Q2_2026",
          "index": 51,
          "rent_100sqm": 7575.0,
          "evidence": "B · Independent market benchmark"
        }
      ]
    }
  },
  "housing": {
    "none": {
      "name": "No corporate housing",
      "low": 0,
      "base": 0,
      "high": 0,
      "note": "No housing cost added."
    },
    "compact": {
      "name": "25–40 m² compact furnished",
      "low": 4026,
      "base": 4282,
      "high": 4454,
      "sample_n": 11,
      "note": "Selected furnished-listing snapshot band; not a probability-sample market statistic.",
      "source_url": "/sao-paulo-corporate-housing-index/"
    },
    "mid": {
      "name": "45–60 m² one-bedroom / compact two-bedroom",
      "low": 6275,
      "base": 6866,
      "high": 7464,
      "sample_n": 12,
      "note": "Selected furnished-listing snapshot band; not a probability-sample market statistic.",
      "source_url": "/sao-paulo-corporate-housing-index/"
    },
    "large": {
      "name": "70–90 m² larger executive / family-ready",
      "low": 9671,
      "base": 10108,
      "high": 11577,
      "sample_n": 8,
      "note": "Selected furnished-listing snapshot band; not a probability-sample market statistic.",
      "source_url": "/sao-paulo-corporate-housing-index/"
    }
  },
  "gtm_plans": [
    {
      "id": "none",
      "name": "No dedicated GTM program",
      "low90": 0,
      "base90": 0,
      "high90": 0,
      "type": "None",
      "note": "No GTM operating budget added."
    },
    {
      "id": "lean_ops",
      "name": "Lean internal GTM operating layer",
      "low90": 17000,
      "base90": 25000,
      "high90": 33000,
      "type": "E2M derived scenario",
      "note": "Tools/data R$3k–6k/month + meetings/travel reserve R$8k–15k over 90 days. Local payroll excluded here to avoid double count."
    },
    {
      "id": "outsourced",
      "name": "Integrated outsourced launch — observed reference",
      "low90": 75000,
      "base90": 75000,
      "high90": 75000,
      "type": "E2M observed",
      "note": "Observed 90-day scoped program. Not a market average and not a meeting/revenue guarantee."
    },
    {
      "id": "internal_pod_ops",
      "name": "Internal pod — operating layer only",
      "low90": 24000,
      "base90": 39000,
      "high90": 54000,
      "type": "E2M derived scenario",
      "note": "Tools/data R$4k–8k/month + meetings/events reserve R$12k–30k over 90 days. Payroll excluded here."
    },
    {
      "id": "hybrid_ops",
      "name": "Hybrid outsourced SDR + field execution",
      "low90": 87000,
      "base90": 96000,
      "high90": 105000,
      "type": "E2M derived scenario",
      "note": "Observed outsourced program R$75k + meetings/events reserve R$12k–30k. AE payroll excluded here."
    }
  ],
  "recruiting_fee_presets": [
    0,
    0.15,
    0.2,
    0.25
  ],
  "defaults": {
    "entry_model": "eor",
    "payroll_route": "eor",
    "headcount": 1,
    "salary_profile": "p06",
    "entity_regime": "general_fpas515",
    "office_model": "coworking",
    "office_seats": 1,
    "office_district": "vila-olimpia",
    "m2_per_seat": 10,
    "housing_band": "compact",
    "housing_units": 1,
    "housing_months": 1,
    "recruiting_fee_pct": 0,
    "monthly_benefits_per_employee": 0,
    "gtm_plan": "lean_ops",
    "partner_retainer_monthly": 0,
    "setup_reserve_once": 0
  },
  "outputs": [
    "one_time_costs",
    "month_1_cash_need",
    "ongoing_monthly_run_rate",
    "first_90_days",
    "component_breakdown",
    "assumptions",
    "exclusions"
  ],
  "exclusions": [
    "legal, tax and accounting professional setup unless entered as a custom reserve",
    "revenue taxes, distributor margin and sales commissions",
    "variable compensation and equity",
    "immigration, sector licensing and regulatory approvals",
    "import duties, customs, inventory and working capital",
    "traditional-office condomínio, IPTU, fit-out, furniture, utilities, deposits and exit costs",
    "travel and events unless included inside the selected GTM planning scenario",
    "benefits unless the user enters a monthly benefit assumption"
  ],
  "benchmark_links": [
    {
      "label": "Market Entry Cost Benchmark",
      "url": "/brazil-market-entry-cost/"
    },
    {
      "label": "Salary Benchmark",
      "url": "/brazil-salary-benchmark/"
    },
    {
      "label": "Employer Cost Benchmark",
      "url": "/brazil-employer-cost-benchmark/"
    },
    {
      "label": "São Paulo Office Cost Index",
      "url": "/sao-paulo-office-cost-index/"
    },
    {
      "label": "Corporate Housing Index",
      "url": "/sao-paulo-corporate-housing-index/"
    },
    {
      "label": "Commercial Launch Benchmark",
      "url": "/brazil-commercial-launch-benchmark/"
    },
    {
      "label": "Entry Economics Index",
      "url": "/brazil-entry-economics/"
    }
  ]
}