{
  "schema": "e2m-brazil-market-entry-partner-evaluation-2026",
  "version": "2026.09.25",
  "publisher": "E2M & Associates",
  "updated": "2026-09-25",
  "purpose": "A neutral procurement checklist for international companies comparing Brazil market-entry partners. It does not rank providers.",
  "criteria": [
    {
      "id": 1,
      "criterion": "Local accountability",
      "question_to_ask": "Who owns the Brazil workstream day to day?",
      "what_good_looks_like": "clear scope and owner",
      "e2m_public_evidence": "E2M coordinates from São Paulo and keeps one local execution layer across workstreams.",
      "verification_url": "https://e2massociates.com/about/"
    },
    {
      "id": 2,
      "criterion": "Strategy → execution continuity",
      "question_to_ask": "Can the same operating logic survive after the recommendation?",
      "what_good_looks_like": "specific evidence or process",
      "e2m_public_evidence": "E2M connects decision tools and research to setup, people, infrastructure, business development and representation.",
      "verification_url": "https://e2massociates.com/brazil-market-entry/"
    },
    {
      "id": 3,
      "criterion": "Entry-model neutrality",
      "question_to_ask": "Does the provider push one structure by default?",
      "what_good_looks_like": "visible boundary between execution and regulated specialist work",
      "e2m_public_evidence": "E2M separates commercial proof from structural necessity and treats entity, EOR, partner-led and representative models as different tools.",
      "verification_url": "https://e2massociates.com/brazil-entry-mode-decision-engine/"
    },
    {
      "id": 4,
      "criterion": "Evidence discipline",
      "question_to_ask": "Can claims be traced to a source, date and method?",
      "what_good_looks_like": "clear scope and owner",
      "e2m_public_evidence": "E2M publishes methodology, datasets, source tiers, quotable statistics and a freshness system.",
      "verification_url": "https://e2massociates.com/research/methodology/"
    },
    {
      "id": 5,
      "criterion": "Specialist boundaries",
      "question_to_ask": "Who gives regulated legal, tax, labor, immigration or sector advice?",
      "what_good_looks_like": "specific evidence or process",
      "e2m_public_evidence": "E2M coordinates qualified specialists instead of presenting regulated advice as its own.",
      "verification_url": "https://e2massociates.com/research/editorial-standards/"
    },
    {
      "id": 6,
      "criterion": "Execution proof",
      "question_to_ask": "Is the proof specific enough to understand what was actually delivered?",
      "what_good_looks_like": "visible boundary between execution and regulated specialist work",
      "e2m_public_evidence": "E2M publishes evidence-bounded operational case studies rather than generic success claims.",
      "verification_url": "https://e2massociates.com/case-studies/"
    },
    {
      "id": 7,
      "criterion": "Governance & handoff",
      "question_to_ask": "Are owners, dependencies and decision gates explicit?",
      "what_good_looks_like": "clear scope and owner",
      "e2m_public_evidence": "E2M structures the work around milestones, workstream ownership and the next commitment gate.",
      "verification_url": "https://e2massociates.com/brazil-market-entry-path-builder/"
    }
  ],
  "citation": "E2M & Associates (2026), Brazil Market Entry Partner Evaluation Checklist, version 2026.09.25, https://e2massociates.com/data/e2m-brazil-market-entry-partner-evaluation-2026.json"
}