{ "schema": "e2m.youtube.strategy.v1", "version": "2026-09-24", "channel": "E2M & Associates", "working_language": "English-first", "video_count": 20, "pillars": { "Market Entry": 4, "Costs": 4, "Hiring": 4, "GTM": 4, "São Paulo": 4 }, "query_selection": [ "Explicit foreign-company intent or decision query", "Commercial relevance to E2M execution capabilities", "Existing authoritative E2M companion URL", "Evidence/source depth sufficient for an answer", "Ability to add original visual or operating framework", "No invented search-volume claims; validate performance after publishing with YouTube Analytics and Search Console" ], "publishing_standard": { "format": "Long-form decision explainer; default 8–12 minutes", "title": "Query-forward, natural language, outcome specific; avoid clickbait and unsupported superlatives", "thumbnail": "16:9; one decision tension; short text; avoid duplicating the full title", "chapters": "Manual chapters start at 00:00, at least three, each segment >=10 seconds", "sources": "Companion page plus primary/official sources in description; date-sensitive sources reviewed before recording", "cta": "One primary next action tied to the companion URL; execution CTA only after the educational next step", "web_page": "Every video has exactly one canonical E2M companion page", "structured_data": "Do not emit VideoObject until a real public video URL, thumbnail, uploadDate and embed/watch URL exist", "transcript": "Publish useful edited transcript on the companion page after video goes live (Item #52)", "language": "Launch in English; subtitle/localize only where the language-policy gate justifies it" }, "first_batch": [ "YT01", "YT05", "YT09", "YT13", "YT17" ], "videos": [ { "id": "YT01", "pillar": "Market Entry", "query": "how to enter Brazil as a foreign company", "title": "How to Enter Brazil as a Foreign Company: 7 Decisions Before You Spend", "thumb": "BRAZIL: 7 DECISIONS", "thumb_visual": "Brazil silhouette + seven numbered decision nodes; E2M navy/blue; no flags-as-decoration overload.", "duration": "10–12 min", "page": "/research/market-entry/", "priority": 1, "batch": 1, "outline": [ "Validate demand before infrastructure", "Choose an entry model before choosing vendors", "Know what triggers a local entity", "Sequence the first team", "Pick geography from customer and talent evidence", "Design the first 90-day GTM motion", "Set decision gates before scaling" ], "chapters": [ "00:00 Brazil entry is a sequence, not a checklist", "00:42 1. Validate demand", "02:05 2. Choose the entry model", "03:34 3. Know the entity trigger", "05:02 4. Sequence the first team", "06:25 5. Choose geography", "07:43 6. Build the first GTM motion", "09:05 7. Set scale gates", "10:18 Next step" ], "cta": "Use the Brazil Expansion Passport or read the Market Entry hub before booking a 30-minute execution call.", "sources": [ { "id": "REDESIM_OPEN_CNPJ_SEQUENCE", "name": "Redesim — Open CNPJ process", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/redesim/abrir-cnpj", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "DREI_IN81_FOREIGN_DOCS", "name": "DREI IN 81 — foreign shareholder documents", "organization": "DREI", "url": "https://www.gov.br/empresas-e-negocios/pt-br/drei/legislacao/instrucoes-normativas/inatrucoes-normativas-em-vigor-html/in_81", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "MAPA_EMPRESAS_JUL26", "name": "Mapa de Empresas — July 2026 opening headline", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/mapa-de-empresas", "published_or_period": "2026-07", "verified_at": "2026-09-23" } ], "language": "English first", "status": "PRODUCTION_READY", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT02", "pillar": "Market Entry", "query": "Brazil market entry strategy entry mode", "title": "Brazil Market Entry Models: Direct Sales, Distributor, EOR, Entity or Hybrid?", "thumb": "WHICH ENTRY MODEL?", "thumb_visual": "Five entry-model cards converging into a decision tree; highlight “control vs commitment”.", "duration": "9–11 min", "page": "/brazil-entry-decision-system/", "priority": 6, "batch": 2, "outline": [ "Why entry mode is a trade-off", "Direct sales and representative models", "Distributor/partner route", "EOR-first operating model", "Entity-first model", "Hybrid sequencing", "Decision criteria and red flags" ], "chapters": [ "00:00 The entry-mode mistake", "00:40 Direct sales", "02:00 Distributor/partner", "03:18 EOR-first", "04:42 Entity-first", "06:05 Hybrid models", "07:30 Five decision criteria", "09:05 Use the decision engine" ], "cta": "Run the E2M Entry Mode Decision Engine and compare the trade-offs on the companion page.", "sources": [ { "id": "REDESIM_OPEN_CNPJ_SEQUENCE", "name": "Redesim — Open CNPJ process", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/redesim/abrir-cnpj", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "DREI_IN81_FOREIGN_DOCS", "name": "DREI IN 81 — foreign shareholder documents", "organization": "DREI", "url": "https://www.gov.br/empresas-e-negocios/pt-br/drei/legislacao/instrucoes-normativas/inatrucoes-normativas-em-vigor-html/in_81", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "DEEL_BRAZIL_COST_2026", "name": "Deel — Brazil EOR and estimated employer cost", "organization": "Deel", "url": "https://www.deel.com/pt-pt/hiring/employees/brazil/", "published_or_period": "Accessed 2026-09-23", "verified_at": "2026-09-23" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT03", "pillar": "Market Entry", "query": "open company in Brazil foreign company", "title": "Do You Need a Brazilian Company to Enter Brazil?", "thumb": "DO YOU NEED A CNPJ?", "thumb_visual": "Split screen: “Sell first” vs “Entity first”; CNPJ card in the middle as a trigger, not the starting point.", "duration": "8–10 min", "page": "/company-setup-brazil/", "priority": 11, "batch": 3, "outline": [ "Separate market entry from entity formation", "Activities that may be possible before an entity", "Operational triggers for local setup", "Foreign shareholder documentation", "Opening sequence", "Banking/invoicing implications", "When specialist advice is mandatory" ], "chapters": [ "00:00 Entry ≠ entity", "00:50 What you can validate first", "02:15 Entity triggers", "03:45 Foreign shareholder documents", "05:10 Opening sequence", "06:25 Banking and invoicing", "07:35 Decision checklist" ], "cta": "Use the Company Setup research hub to map the entity trigger for your specific operating model.", "sources": [ { "id": "REDESIM_OPEN_CNPJ_SEQUENCE", "name": "Redesim — Open CNPJ process", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/redesim/abrir-cnpj", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "DREI_IN81_FOREIGN_DOCS", "name": "DREI IN 81 — foreign shareholder documents", "organization": "DREI", "url": "https://www.gov.br/empresas-e-negocios/pt-br/drei/legislacao/instrucoes-normativas/inatrucoes-normativas-em-vigor-html/in_81", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "RFB_CNPJ", "name": "CNPJ registry consultation", "organization": "Receita Federal do Brasil / REDESIM", "url": "https://www.gov.br/pt-br/servicos/consultar-cadastro-nacional-de-pessoas-juridicas", "published_or_period": "Current", "verified_at": "2026-09-15" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT04", "pillar": "Market Entry", "query": "how long does it take to enter Brazil market", "title": "How Long Does Brazil Market Entry Take? A 90-Day Operating Timeline", "thumb": "BRAZIL IN 90 DAYS?", "thumb_visual": "0–30 / 31–60 / 61–90 timeline with dependency arrows; question mark only on the final scale gate.", "duration": "9–11 min", "page": "/brazil-market-entry-timeline/", "priority": 16, "batch": 4, "outline": [ "Why one timeline is misleading", "0–30 validate and design", "31–60 activate operating layer", "61–90 prove repeatability", "Entity-dependent vs entity-light paths", "Critical dependencies", "What “ready to scale” means" ], "chapters": [ "00:00 There is no single Brazil timeline", "00:44 Days 0–30", "02:32 Days 31–60", "04:23 Days 61–90", "06:12 Entity-light vs entity-first", "07:32 Critical dependencies", "09:02 Scale gate" ], "cta": "Open the Brazil Market Entry Timeline and build a sequence for your model.", "sources": [ { "id": "REDESIM_OPENING_TIME_JUL26", "name": "Redesim company opening time — July 2026", "organization": "Ministry of Entrepreneurship / Redesim", "url": "https://estatistica.redesim.gov.br/tempos-abertura", "published_or_period": "2026-07", "verified_at": "2026-09-23" }, { "id": "REDESIM_OPEN_CNPJ_SEQUENCE", "name": "Redesim — Open CNPJ process", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/redesim/abrir-cnpj", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "DREI_IN81_FOREIGN_DOCS", "name": "DREI IN 81 — foreign shareholder documents", "organization": "DREI", "url": "https://www.gov.br/empresas-e-negocios/pt-br/drei/legislacao/instrucoes-normativas/inatrucoes-normativas-em-vigor-html/in_81", "published_or_period": "Current", "verified_at": "2026-09-23" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT05", "pillar": "Costs", "query": "Brazil market entry cost", "title": "How Much Does It Cost to Enter Brazil? First-Year Scenarios Explained", "thumb": "BRAZIL: WHAT IT COSTS", "thumb_visual": "Three cost bars: Lean / Base / Full, with “planning scenarios—not averages” visible.", "duration": "10–12 min", "page": "/brazil-market-entry-cost/", "priority": 2, "batch": 1, "outline": [ "Why “entry cost” is not one number", "Separate setup, monthly run-rate and launch spend", "Lean scenario", "Base scenario", "Full operating scenario", "FX and volatility", "How to build a decision-grade budget" ], "chapters": [ "00:00 The wrong way to price Brazil", "00:47 Three cost buckets", "02:05 Lean scenario", "03:40 Base scenario", "05:20 Full operating scenario", "07:05 FX and contingency", "08:18 What changes the answer", "10:02 Build your own budget" ], "cta": "Use the Brazil Market Entry Cost Calculator and download the underlying benchmark methodology.", "sources": [ { "id": "BCB_PTAX", "name": "PTAX exchange rates — closing rates 16 Sep 2026", "organization": "Banco Central do Brasil", "url": "https://ptax.bcb.gov.br/ptax_internet/consultarTodasAsMoedas.do?method=consultaTodasMoedas", "published_or_period": "2026-09-16 closing PTAX", "verified_at": "2026-09-17" }, { "id": "ROBERT_HALF_2026", "name": "Robert Half Salary Guide 2026 — São Paulo", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial", "published_or_period": "2026", "verified_at": "annual" }, { "id": "CW_SP_Q2_2026", "name": "Cushman & Wakefield — São Paulo Office MarketBeat Q2 2026", "organization": "Cushman & Wakefield", "url": "https://assets.cushmanwakefield.com/-/media/cw/americas/brazil/insights/marketbeats/mb_q22026_officesp_eng.pdf?rev=4b9faa68ba3341418c1bba5e621005c2", "published_or_period": "2026-Q2", "verified_at": "quarterly" } ], "language": "English first", "status": "PRODUCTION_READY", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT06", "pillar": "Costs", "query": "Brazil salary benchmark 2026", "title": "Brazil Salaries 2026: What Foreign Companies Should Budget by Role", "thumb": "BRAZIL SALARIES 2026", "thumb_visual": "Role families on left; P50 bars on right; São Paulo tag; no “cheap talent” framing.", "duration": "9–11 min", "page": "/brazil-salary-benchmark/", "priority": 7, "batch": 2, "outline": [ "How salary guides should be used", "Commercial roles", "Technology roles", "Finance/HR roles", "Why company size matters", "São Paulo vs other cities", "From salary to employer cost" ], "chapters": [ "00:00 Salary data needs context", "00:48 Commercial roles", "02:20 Technology roles", "03:52 Finance and HR", "05:18 Company-size effect", "06:28 Geography", "07:42 Salary is not employer cost", "09:05 Download the benchmark" ], "cta": "Open the Brazil Salary Benchmark for role-level P25/P50/P75 planning ranges.", "sources": [ { "id": "ROBERT_HALF_2026", "name": "Robert Half Salary Guide 2026 — São Paulo", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial", "published_or_period": "2026", "verified_at": "annual" }, { "id": "ROBERT_HALF_TRENDS_2026", "name": "Robert Half 2026 Sales & Marketing hiring trends", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial/vendas-marketing", "published_or_period": "2026", "verified_at": "2026-09-15" }, { "id": "PNAD_IBGE_REUTERS", "name": "PNAD Continuous — quarter through July 2026", "organization": "Reuters citing IBGE", "url": "https://noticias.uol.com.br/ultimas-noticias/reuters/2026/08/27/brasil-tem-desemprego-de-53-no-tri-ate-julho-diz-ibge.htm", "published_or_period": "May-Jul 2026", "verified_at": "monthly" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT07", "pillar": "Costs", "query": "employer cost Brazil salary taxes", "title": "Brazil Employer Cost: Why a R$10k Salary Does Not Cost R$10k", "thumb": "SALARY ≠ EMPLOYER COST", "thumb_visual": "R$10k salary block expanding into FGTS, social charges, vacation/13th and benefits.", "duration": "10–12 min", "page": "/brazil-employer-cost-benchmark/", "priority": 12, "batch": 3, "outline": [ "Base salary versus employer cost", "FGTS", "Social-security and regime dependence", "13th salary and vacation accrual", "Benefits and local policy choices", "Why universal multipliers are dangerous", "Planning example" ], "chapters": [ "00:00 Salary is only the starting number", "00:50 FGTS", "02:05 Social contributions", "03:42 13th salary and vacation", "05:15 Benefits", "06:35 Why one multiplier fails", "08:15 R$10k planning example", "10:00 Use the benchmark" ], "cta": "Use the Employer Cost Benchmark and Team Cost Calculator before approving Brazil headcount.", "sources": [ { "id": "MTE_FGTS_2026", "name": "FGTS — employer deposit rule", "organization": "Ministério do Trabalho e Emprego", "url": "https://www.gov.br/trabalho-e-emprego/pt-br/assuntos/inspecao-do-trabalho/areas-de-atuacao/fgts-fundo-de-garantia-do-tempo-de-servico", "published_or_period": "Updated 2026-07-20", "verified_at": "2026-09-23" }, { "id": "RFB_CPP_RAT_2026", "name": "Contribuições previdenciárias (pessoas jurídicas)", "organization": "Receita Federal do Brasil", "url": "https://www.gov.br/receitafederal/pt-br/assuntos/orientacao-tributaria/tributos/contribuicoes-previdenciarias-pj", "published_or_period": "Current guidance accessed 2026-09-23", "verified_at": "2026-09-23" }, { "id": "ESOCIAL_FERIAS_INCIDENCIA_2026", "name": "eSocial Manual S-1.3 — vacation rubrics and incidence", "organization": "eSocial / Brazilian Federal Government", "url": "https://www.gov.br/esocial/pt-br/documentacao-tecnica/manuais/mos-s-1-3-consolidada-ate-a-no-s-1-3-11-2026.pdf", "published_or_period": "S-1.3 consolidated 2026", "verified_at": "2026-09-23" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT08", "pillar": "Costs", "query": "São Paulo office cost 2026", "title": "São Paulo Office Costs 2026: Faria Lima, Vila Olímpia, Berrini and More", "thumb": "SÃO PAULO OFFICE COSTS", "thumb_visual": "Office rent vs vacancy scatter/bar visual with Faria Lima, Vila Olímpia and Berrini called out.", "duration": "9–11 min", "page": "/sao-paulo-office-cost-index/", "priority": 17, "batch": 4, "outline": [ "Headline rent vs fully loaded occupancy", "Faria Lima", "Vila Olímpia", "Berrini/Brooklin", "Chácara Santo Antônio", "Flex vs conventional lease", "What to quote live before signing" ], "chapters": [ "00:00 Rent is not occupancy cost", "00:48 Faria Lima", "02:02 Vila Olímpia", "03:15 Berrini/Brooklin", "04:30 Chácara Santo Antônio", "05:42 Flex vs lease", "07:20 Hidden costs", "08:45 Decision checklist" ], "cta": "Open the São Paulo Office Cost Index and request live quotes before committing to a district.", "sources": [ { "id": "CW_SP_Q2_2026", "name": "Cushman & Wakefield — São Paulo Office MarketBeat Q2 2026", "organization": "Cushman & Wakefield", "url": "https://assets.cushmanwakefield.com/-/media/cw/americas/brazil/insights/marketbeats/mb_q22026_officesp_eng.pdf?rev=4b9faa68ba3341418c1bba5e621005c2", "published_or_period": "2026-Q2", "verified_at": "quarterly" }, { "id": "JLL_SP_Q2_2026", "name": "JLL — São Paulo high-standard office market Q2 2026", "organization": "JLL", "url": "https://www.jll.com/en-us/insights/market-dynamics/high-standard-offices-reach-lowest-vacancy-rate-in-17-years-in-sao-paulo", "published_or_period": "", "verified_at": "" }, { "id": "WEWORK_SP_OFFICE_2026", "name": "WeWork São Paulo — published private-office inventory and starting prices", "organization": "WeWork", "url": "https://www.wework.com/pt-BR/l/office-space/sao-paulo", "published_or_period": "Verified 2026-09-23", "verified_at": "2026-09-23" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT09", "pillar": "Hiring", "query": "hire employees in Brazil foreign company", "title": "How to Hire Employees in Brazil as a Foreign Company", "thumb": "HIRING IN BRAZIL", "thumb_visual": "Three routes: entity / EOR / contractor, with contractor route marked “classification risk depends on facts”.", "duration": "10–12 min", "page": "/research/hiring/", "priority": 3, "batch": 1, "outline": [ "Three operating routes", "Entity employment", "EOR model", "Contractor/PJ risk", "Mandatory employment cost components", "First-role sequencing", "What needs legal/payroll review" ], "chapters": [ "00:00 Three hiring routes", "00:52 Entity employment", "02:25 EOR", "03:55 Contractor/PJ", "05:28 Employer-cost stack", "07:05 Which role first?", "08:30 Specialist review points", "10:05 Hiring hub" ], "cta": "Use the Hiring & Talent hub to compare employment routes and first-team architecture.", "sources": [ { "id": "MTE_WORKER_RIGHTS_2026", "name": "Worker rights FAQ — 13th salary, vacation and transport", "organization": "Ministério do Trabalho e Emprego", "url": "https://www.gov.br/trabalho-e-emprego/pt-br/acesso-a-informacao/acoes-e-programas/programas-projetos-acoes-obras-e-atividades/proteja/duvidas-frequentes", "published_or_period": "Current guidance accessed 2026-09-23", "verified_at": "2026-09-23" }, { "id": "MTE_FGTS_2026", "name": "FGTS — employer deposit rule", "organization": "Ministério do Trabalho e Emprego", "url": "https://www.gov.br/trabalho-e-emprego/pt-br/assuntos/inspecao-do-trabalho/areas-de-atuacao/fgts-fundo-de-garantia-do-tempo-de-servico", "published_or_period": "Updated 2026-07-20", "verified_at": "2026-09-23" }, { "id": "DEEL_BRAZIL_COST_2026", "name": "Deel — Brazil EOR and estimated employer cost", "organization": "Deel", "url": "https://www.deel.com/pt-pt/hiring/employees/brazil/", "published_or_period": "Accessed 2026-09-23", "verified_at": "2026-09-23" } ], "language": "English first", "status": "PRODUCTION_READY", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT10", "pillar": "Hiring", "query": "EOR vs entity Brazil", "title": "EOR vs Brazilian Entity: Which Should You Use for Your First Hires?", "thumb": "EOR OR ENTITY?", "thumb_visual": "Two-column trade-off matrix: speed/control/commitment; no winner badge.", "duration": "9–11 min", "page": "/insights/eor-vs-brazilian-entity-first-hires/", "priority": 8, "batch": 2, "outline": [ "What EOR solves", "What an entity solves", "Speed versus control", "Cost structure", "Commercial triggers", "Team-size triggers", "Transition planning" ], "chapters": [ "00:00 The wrong question", "00:42 What EOR solves", "02:08 What an entity solves", "03:35 Speed vs control", "05:05 Cost structure", "06:25 When the answer changes", "08:05 Transition plan" ], "cta": "Compare the two paths in the E2M first-hire guide and Entry Mode Decision Engine.", "sources": [ { "id": "DEEL_BRAZIL_COST_2026", "name": "Deel — Brazil EOR and estimated employer cost", "organization": "Deel", "url": "https://www.deel.com/pt-pt/hiring/employees/brazil/", "published_or_period": "Accessed 2026-09-23", "verified_at": "2026-09-23" }, { "id": "REDESIM_OPEN_CNPJ_SEQUENCE", "name": "Redesim — Open CNPJ process", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/redesim/abrir-cnpj", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "DREI_IN81_FOREIGN_DOCS", "name": "DREI IN 81 — foreign shareholder documents", "organization": "DREI", "url": "https://www.gov.br/empresas-e-negocios/pt-br/drei/legislacao/instrucoes-normativas/inatrucoes-normativas-em-vigor-html/in_81", "published_or_period": "Current", "verified_at": "2026-09-23" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT11", "pillar": "Hiring", "query": "first team Brazil foreign company", "title": "Your First Brazil Team: Who Should You Hire First?", "thumb": "FIRST 1 / 3 / 5 HIRES", "thumb_visual": "1→3→5→10 team architecture with anchor roles by business profile.", "duration": "10–12 min", "page": "/brazil-first-team-benchmark/", "priority": 13, "batch": 3, "outline": [ "Why role order matters", "One-person beachhead", "Three-person commercial pod", "Five-person operating core", "Ten-person scale team", "Profiles: SaaS/industrial/services/consumer", "When to add country leadership" ], "chapters": [ "00:00 Hiring order compounds", "00:48 One-person team", "02:10 Three-person pod", "03:45 Five-person core", "05:22 Ten-person team", "06:50 Different business profiles", "08:30 Country leadership", "10:02 Download the matrix" ], "cta": "Use the First-Team Benchmark and Team Cost Calculator to model your first hires.", "sources": [ { "id": "ROBERT_HALF_TRENDS_2026", "name": "Robert Half 2026 Sales & Marketing hiring trends", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial/vendas-marketing", "published_or_period": "2026", "verified_at": "2026-09-15" }, { "id": "MTE_CAGED_JUL_2026", "name": "Novo Caged — July 2026 formal employment", "organization": "Ministério do Trabalho e Emprego", "url": "https://www.gov.br/trabalho-e-emprego/pt-br/noticias-e-conteudo/2026/agosto/mercado-formal-celetista-gera-58-568-empregos-em-julho-e-acumula-972-203-postos-no-ano/", "published_or_period": "2026-07", "verified_at": "2026-09-15" }, { "id": "ROBERT_HALF_GM_SP_2026", "name": "Robert Half Salary Guide 2026 — General Manager São Paulo", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/vagas-detalhes/gerente-geral-pm/sao-paulo", "published_or_period": "2026", "verified_at": "2026-09-15" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT12", "pillar": "Hiring", "query": "when to move from EOR to entity Brazil", "title": "When Should You Move from an EOR to Your Own Brazilian Entity?", "thumb": "WHEN TO LEAVE EOR", "thumb_visual": "Trigger meter with headcount, revenue, invoicing, control and permanence; no hard universal threshold.", "duration": "8–10 min", "page": "/insights/when-move-eor-to-own-brazilian-entity/", "priority": 18, "batch": 4, "outline": [ "Why no universal headcount threshold exists", "Commercial invoicing trigger", "Headcount and management trigger", "Cost/control trigger", "Permanent-establishment and legal review", "Transition sequence", "Avoiding payroll disruption" ], "chapters": [ "00:00 No universal threshold", "00:45 Revenue/invoicing trigger", "02:05 Headcount trigger", "03:15 Cost and control", "04:30 Legal review points", "05:45 Transition sequence", "07:15 Avoid disruption" ], "cta": "Read the transition guide and map your entity trigger before changing employment structure.", "sources": [ { "id": "DEEL_BRAZIL_COST_2026", "name": "Deel — Brazil EOR and estimated employer cost", "organization": "Deel", "url": "https://www.deel.com/pt-pt/hiring/employees/brazil/", "published_or_period": "Accessed 2026-09-23", "verified_at": "2026-09-23" }, { "id": "REDESIM_OPEN_CNPJ_SEQUENCE", "name": "Redesim — Open CNPJ process", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/redesim/abrir-cnpj", "published_or_period": "Current", "verified_at": "2026-09-23" }, { "id": "MTE_WORKER_RIGHTS_2026", "name": "Worker rights FAQ — 13th salary, vacation and transport", "organization": "Ministério do Trabalho e Emprego", "url": "https://www.gov.br/trabalho-e-emprego/pt-br/acesso-a-informacao/acoes-e-programas/programas-projetos-acoes-obras-e-atividades/proteja/duvidas-frequentes", "published_or_period": "Current guidance accessed 2026-09-23", "verified_at": "2026-09-23" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT13", "pillar": "GTM", "query": "get first customers in Brazil B2B", "title": "How to Get Your First B2B Customers in Brazil: A 90-Day GTM Plan", "thumb": "FIRST CUSTOMERS IN BRAZIL", "thumb_visual": "90-day funnel: ICP → accounts → outreach → meetings → qualified opportunities.", "duration": "10–12 min", "page": "/brazil-commercial-launch-benchmark/", "priority": 4, "batch": 1, "outline": [ "Start with a narrow ICP", "Build an account universe", "Localize value proposition", "Outbound and partner motions", "First-meeting learning loop", "90-day budget architectures", "KPIs before revenue" ], "chapters": [ "00:00 Brazil GTM starts before hiring", "00:48 Narrow the ICP", "02:05 Build the account universe", "03:35 Localize the message", "05:05 Outbound + partners", "06:32 Learn from first meetings", "08:00 Budget architectures", "09:35 Early KPIs", "10:45 GTM resources" ], "cta": "Use the Commercial Launch Benchmark and GTM Planner to build your first 90-day motion.", "sources": [ { "id": "MAPA_EMPRESAS_JUL26", "name": "Mapa de Empresas — July 2026 opening headline", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/mapa-de-empresas", "published_or_period": "2026-07", "verified_at": "2026-09-23" }, { "id": "ROBERT_HALF_TRENDS_2026", "name": "Robert Half 2026 Sales & Marketing hiring trends", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial/vendas-marketing", "published_or_period": "2026", "verified_at": "2026-09-15" } ], "language": "English first", "status": "PRODUCTION_READY", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT14", "pillar": "GTM", "query": "Brazil go to market strategy B2B", "title": "Brazil Go-to-Market Strategy: Build a B2B Launch Plan That Learns Fast", "thumb": "BRAZIL GTM: LEARN FAST", "thumb_visual": "Four-loop wheel: ICP / offer / channel / meetings; “evidence before scale” in center.", "duration": "9–11 min", "page": "/brazil-gtm-planner/", "priority": 9, "batch": 2, "outline": [ "Why translation is not localization", "ICP and account selection", "Channel mix", "First offer", "Meeting design", "Pipeline stages", "Scale gates" ], "chapters": [ "00:00 GTM is a learning system", "00:44 ICP", "02:00 Channel mix", "03:30 Offer localization", "05:05 First meetings", "06:35 Pipeline", "08:05 Scale gates", "09:20 Build your plan" ], "cta": "Build a launch plan in the free Brazil GTM Planner.", "sources": [ { "id": "MAPA_EMPRESAS_JUL26", "name": "Mapa de Empresas — July 2026 opening headline", "organization": "Federal Government of Brazil", "url": "https://www.gov.br/empresas-e-negocios/pt-br/mapa-de-empresas", "published_or_period": "2026-07", "verified_at": "2026-09-23" }, { "id": "ROBERT_HALF_TRENDS_2026", "name": "Robert Half 2026 Sales & Marketing hiring trends", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial/vendas-marketing", "published_or_period": "2026", "verified_at": "2026-09-15" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT15", "pillar": "GTM", "query": "outsourced business development Brazil", "title": "Outsourced vs In-House Business Development in Brazil", "thumb": "OUTSOURCE OR HIRE?", "thumb_visual": "Two operating models compared across speed, fixed cost, learning and control; no winner badge.", "duration": "9–11 min", "page": "/insights/outsourced-business-development-vs-sales-hire-brazil/", "priority": 14, "batch": 3, "outline": [ "The decision is about learning stage", "Outsourced BD advantages", "In-house advantages", "Fixed vs variable cost", "Brand and account ownership", "Handoff design", "Signals to switch models" ], "chapters": [ "00:00 The decision is stage-dependent", "00:45 Outsourced BD", "02:10 In-house BD", "03:32 Cost structure", "05:02 Brand/account ownership", "06:28 Handoff", "08:02 Switch signals" ], "cta": "Read the operating-model comparison and use E2M’s GTM resources before committing to headcount.", "sources": [ { "id": "ROBERT_HALF_SALES_SP_2026", "name": "Robert Half Salary Guide 2026 — São Paulo sales roles", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/vagas-detalhes/executivoa-de-contas-pm/sao-paulo", "published_or_period": "2026", "verified_at": "2026-09-15" }, { "id": "ROBERT_HALF_TRENDS_2026", "name": "Robert Half 2026 Sales & Marketing hiring trends", "organization": "Robert Half", "url": "https://www.roberthalf.com/br/pt/insights/guia-salarial/vendas-marketing", "published_or_period": "2026", "verified_at": "2026-09-15" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT16", "pillar": "GTM", "query": "pricing strategy Brazil B2B", "title": "How to Price a B2B Offer in Brazil Without Copying Your US or EU Price", "thumb": "DON’T COPY YOUR PRICE", "thumb_visual": "Foreign list price → FX → tax/invoicing → channel → willingness-to-pay; final price not shown as universal.", "duration": "9–11 min", "page": "/insights/pricing-strategy-brazil/", "priority": 19, "batch": 4, "outline": [ "Why FX conversion is not localization", "Customer budget context", "Tax/invoicing architecture", "Channel margin", "Payment terms", "Pilot pricing", "Repricing triggers" ], "chapters": [ "00:00 FX conversion is not pricing", "00:42 Buyer budget context", "02:02 Tax/invoicing", "03:30 Channel margin", "04:55 Payment terms", "06:18 Pilot pricing", "07:45 Repricing triggers" ], "cta": "Use the Brazil pricing guide as a decision framework and validate tax implications with specialists.", "sources": [ { "id": "BCB_PTAX", "name": "PTAX exchange rates — closing rates 16 Sep 2026", "organization": "Banco Central do Brasil", "url": "https://ptax.bcb.gov.br/ptax_internet/consultarTodasAsMoedas.do?method=consultaTodasMoedas", "published_or_period": "2026-09-16 closing PTAX", "verified_at": "2026-09-17" }, { "id": "NFSE_2026", "name": "National NFS-e portal and 2026 technical updates", "organization": "Comitê Gestor da NFS-e / Receita Federal", "url": "https://www.gov.br/nfse/pt-br/pagina-inicial", "published_or_period": "Current / validated 2026-09-24", "verified_at": "2026-09-24" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT17", "pillar": "São Paulo", "query": "best area office São Paulo foreign company", "title": "Where Should a Foreign Company Base Its Team in São Paulo?", "thumb": "WHERE IN SÃO PAULO?", "thumb_visual": "São Paulo district map with 5 highlighted clusters; customer/talent/airport icons.", "duration": "10–12 min", "page": "/sao-paulo-location-selector/", "priority": 5, "batch": 1, "outline": [ "Location should follow operating needs", "Faria Lima/Itaim", "Vila Olímpia", "Berrini/Brooklin", "Paulista/Jardins", "Chácara Santo Antônio/Morumbi corridor", "Client, talent, airport and budget trade-offs", "Decision workflow" ], "chapters": [ "00:00 “Best neighborhood” is the wrong question", "00:52 Faria Lima/Itaim", "02:10 Vila Olímpia", "03:18 Berrini/Brooklin", "04:32 Paulista/Jardins", "05:44 Chácara Santo Antônio", "06:55 Four decision lenses", "08:45 Use the location selector" ], "cta": "Use the São Paulo Location Selector to compare districts against customer, commute and budget requirements.", "sources": [ { "id": "CW_SP_Q2_2026", "name": "Cushman & Wakefield — São Paulo Office MarketBeat Q2 2026", "organization": "Cushman & Wakefield", "url": "https://assets.cushmanwakefield.com/-/media/cw/americas/brazil/insights/marketbeats/mb_q22026_officesp_eng.pdf?rev=4b9faa68ba3341418c1bba5e621005c2", "published_or_period": "2026-Q2", "verified_at": "quarterly" }, { "id": "SP_METRO_NETWORK_2026", "name": "São Paulo Metropolitan Transport Network Map", "organization": "Metrô São Paulo", "url": "https://www.metro.sp.gov.br/sua-viagem/mapa-da-rede/", "published_or_period": "Current network / 2026", "verified_at": "2026-09-24" }, { "id": "SP_LINE9_2026", "name": "Line 9-Emerald — stations and integrations", "organization": "Motiva / ViaMobilidade", "url": "https://trilhos.motiva.com.br/viamobilidade8e9/linha-9---esmeralda/", "published_or_period": "Current network / 2026", "verified_at": "2026-09-24" } ], "language": "English first", "status": "PRODUCTION_READY", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT18", "pillar": "São Paulo", "query": "São Paulo business districts Faria Lima Vila Olímpia Berrini", "title": "São Paulo Business Districts Explained: Faria Lima vs Vila Olímpia vs Berrini", "thumb": "FARIA LIMA vs VILA OLÍMPIA vs BERRINI", "thumb_visual": "Three district columns with rent/commute/use-case icons; avoid “winner” badge.", "duration": "9–11 min", "page": "/research/sao-paulo/business-districts-map/", "priority": 10, "batch": 2, "outline": [ "How São Paulo’s office geography works", "Faria Lima/Itaim", "Vila Olímpia", "Berrini/Brooklin", "Paulista/Jardins as alternative", "Transit and airport access", "Use-case matching" ], "chapters": [ "00:00 São Paulo is multi-core", "00:42 Faria Lima/Itaim", "02:10 Vila Olímpia", "03:35 Berrini/Brooklin", "05:02 Paulista/Jardins", "06:10 Transit/airports", "07:45 Match district to use case" ], "cta": "Open the São Paulo Business Districts Map and the hyperlocal guides before touring offices.", "sources": [ { "id": "CW_SP_Q2_2026", "name": "Cushman & Wakefield — São Paulo Office MarketBeat Q2 2026", "organization": "Cushman & Wakefield", "url": "https://assets.cushmanwakefield.com/-/media/cw/americas/brazil/insights/marketbeats/mb_q22026_officesp_eng.pdf?rev=4b9faa68ba3341418c1bba5e621005c2", "published_or_period": "2026-Q2", "verified_at": "quarterly" }, { "id": "JLL_PAULISTA_2026", "name": "JLL — Avenida Paulista office performance", "organization": "JLL", "url": "https://www.jll.com/en-us/insights/avenida-paulista-has-impressive-performance-driven-by-offices-retail", "published_or_period": "2025-Q4 / published 2026-03-02", "verified_at": "2026-09-23" }, { "id": "SP_LINE9_2026", "name": "Line 9-Emerald — stations and integrations", "organization": "Motiva / ViaMobilidade", "url": "https://trilhos.motiva.com.br/viamobilidade8e9/linha-9---esmeralda/", "published_or_period": "Current network / 2026", "verified_at": "2026-09-24" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT19", "pillar": "São Paulo", "query": "GRU vs Congonhas São Paulo business travel", "title": "GRU vs Congonhas vs Viracopos: Which São Paulo Airport Works for Business Travel?", "thumb": "GRU vs CGH vs VCP", "thumb_visual": "Three airport nodes around São Paulo business corridor; international/domestic/cargo icons.", "duration": "8–10 min", "page": "/research/sao-paulo/airports-gru-cgh-vcp/", "priority": 15, "batch": 3, "outline": [ "The three-airport logic", "GRU for international connectivity", "CGH for domestic executive travel", "VCP for Campinas/cargo corridor", "Ground transport", "Where your office/hotel changes the choice", "Travel planning checklist" ], "chapters": [ "00:00 São Paulo has three relevant airports", "00:42 GRU", "02:05 CGH", "03:18 VCP", "04:34 Ground transport", "05:48 Office/hotel geography", "07:18 Travel checklist" ], "cta": "Use the airport orientation guide alongside the São Paulo Location Selector.", "sources": [ { "id": "GRU_TRAIN_ACCESS_2026", "name": "GRU Airport — train access", "organization": "GRU Airport", "url": "https://www.gru.com.br/en/passenger/to-from-gru-airport/train", "published_or_period": "Current 2026", "verified_at": "2026-09-24" }, { "id": "CGH_ACCESS_2026", "name": "Congonhas Airport — how to get there", "organization": "Aena Brasil", "url": "https://www.aenabrasil.com.br/pt/aeroportos/aeroporto-de-congonhas/como-chegar.html", "published_or_period": "Current 2026", "verified_at": "2026-09-24" }, { "id": "VCP_TRANSPORT_2026", "name": "Viracopos Airport — transport", "organization": "Viracopos Aeroportos Brasil", "url": "https://www.viracopos.com/pt_br/passageiro/transporte.htm", "published_or_period": "Current 2026", "verified_at": "2026-09-24" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." }, { "id": "YT20", "pillar": "São Paulo", "query": "corporate housing São Paulo executives cost", "title": "Corporate Housing in São Paulo: What Foreign Executives Should Budget", "thumb": "30 DAYS IN SÃO PAULO", "thumb_visual": "Furnished apartment key + Itaim/Vila Olímpia/Brooklin bands; “live quotes matter”.", "duration": "9–11 min", "page": "/sao-paulo-corporate-housing-index/", "priority": 20, "batch": 4, "outline": [ "Hotel vs corporate housing", "Itaim", "Vila Olímpia", "Brooklin", "Lease and furnished-unit variables", "Commute versus price", "30-day landing strategy" ], "chapters": [ "00:00 Housing is an operating decision", "00:45 Hotel vs corporate housing", "02:05 Itaim", "03:12 Vila Olímpia", "04:18 Brooklin", "05:28 What changes the price", "06:42 Commute vs budget", "08:05 First-30-days strategy" ], "cta": "Open the São Paulo Corporate Housing Index and use live quotes before booking an executive stay.", "sources": [ { "id": "FIPEZAP_RENT_AUG26", "name": "FipeZAP Residential Rental Index — August 2026", "organization": "Fipe / Grupo OLX", "url": "https://www.fipe.org.br/pt-br/indices/fipezap", "published_or_period": "2026-08", "verified_at": "monthly" }, { "id": "QUINTO_FURN_ITAIM_SEP26", "name": "Furnished apartments — Itaim Bibi", "organization": "QuintoAndar", "url": "https://www.quintoandar.com.br/alugar/imovel/itaim-bibi-sao-paulo-sp-brasil/apartamento/mobiliado", "published_or_period": "Current page; verified 2026-09-15", "verified_at": "2026-09-15" }, { "id": "QUINTO_FURN_VILA_SEP26", "name": "Furnished apartments — Vila Olímpia", "organization": "QuintoAndar", "url": "https://www.quintoandar.com.br/alugar/imovel/vila-olimpia-sao-paulo-sp-brasil/apartamento/mobiliado", "published_or_period": "Current page; verified 2026-09-15", "verified_at": "2026-09-15" }, { "id": "QUINTO_FURN_BROOKLIN_SEP26", "name": "Furnished apartments — Brooklin", "organization": "QuintoAndar", "url": "https://www.quintoandar.com.br/alugar/imovel/brooklin-sao-paulo-sp-brasil/apartamento/mobiliado", "published_or_period": "Current page; verified 2026-09-15", "verified_at": "2026-09-15" } ], "language": "English first", "status": "BACKLOG", "query_method": "Intent-led editorial selection; no search-volume claim." } ], "official_platform_guidance": [ { "name": "YouTube custom thumbnails", "url": "https://support.google.com/youtube/answer/72431?hl=en", "note": "16:9 recommended; YouTube currently recommends high-resolution thumbnails." }, { "name": "YouTube video chapters", "url": "https://support.google.com/youtube/answer/9884579?hl=en", "note": "Manual chapters start at 00:00; at least three timestamps; each chapter at least 10 seconds." } ], "article_video_integration": { "implemented": "2026-09-25", "registry": "/data/e2m-video-article-integration-2026.json", "article_audit": "/data/e2m-video-article-audit-2026.csv", "backlog": "/data/e2m-video-backlog-2026.csv", "first_batch_transcripts": [ "/production/youtube/batch-01/transcripts/yt01-edited-transcript.md", "/production/youtube/batch-01/transcripts/yt05-edited-transcript.md", "/production/youtube/batch-01/transcripts/yt09-edited-transcript.md", "/production/youtube/batch-01/transcripts/yt13-edited-transcript.md", "/production/youtube/batch-01/transcripts/yt17-edited-transcript.md" ], "publication_rule": "Companion slots are installed but hidden. They activate only after a real public video exists; static VideoObject must be inserted at publication time." } }