Company size moves commercial pay
Account Executive P50 moves from R$12k in small/medium companies to R$17k in large companies; Marketing Manager moves from R$23k to R$31k.
Direct answer
What should a foreign company budget for base salaries in Brazil?
For the 43 selected roles in this benchmark, São Paulo P50 starting salaries run from R$4,000/month for a junior finance/treasury analyst to R$52,000/month for a general manager. Most first-team commercial, finance, HR and technical individual-contributor roles sit well below executive leadership levels, but company size, role scope and specialization materially change the range.
Source: Robert Half 2026 via E2M Salary Benchmark · Period: 2026 · updated 23 Sep · Method: Median of role-level P50 starting salaries; not a market-wide family average.
E2M Research
Executive findings
The dataset is most useful for designing the first team, not for declaring one “Brazil salary.”
Leadership is a different cost tier
General Manager P50 is R$52k/month and large-company Commercial Director P50 is R$45k, before bonus or benefits.
First-team commercial roles cluster lower
Inside Sales P50 is R$8k–R$9k and Account Executive P50 is R$12k–R$17k depending on company size.
Specialized technical roles are not “cheap Brazil”
São Paulo P50s include R$16k for senior full-stack, R$14k for technology product manager and R$13.5k for senior QA.
City effects are role-specific
For the selected tech and finance roles, Rio or Belo Horizonte can equal or exceed São Paulo. Use city-specific evidence, not a generic discount.
Base salary is only layer one
Payroll taxes/contributions, 13th salary, vacation accruals, benefits, variable pay and recruiting sit outside this dataset.
43 roles · monthly BRL
43-role benchmark
Filter by function. P25/P50/P75 are source-published starting-salary positions; E2M does not interpolate missing percentiles.
| Role | Function | P25 | P50 | P75 | Evidence |
|---|---|---|---|---|---|
| Commercial Director — small/mediumLeadership | Leadership | R$22.200 | R$32.000 | R$40.000 | Tier B · independent market benchmark |
| National Sales ManagerSales & Marketing | Sales & Marketing | R$20.200 | R$25.000 | R$30.200 | Tier B · independent market benchmark |
| Regional Sales ManagerSales & Marketing | Sales & Marketing | R$12.000 | R$17.000 | R$21.000 | Tier B · independent market benchmark |
| Account Executive — small/mediumSales & Marketing | Sales & Marketing | R$8.300 | R$12.000 | R$15.000 | Tier B · independent market benchmark |
| Account Executive (large)Sales & Marketing | Sales & Marketing | R$11.700 | R$17.000 | R$20.800 | Tier B · independent market benchmark |
| Inside Sales — small/mediumSales & Marketing | Sales & Marketing | R$5.300 | R$8.000 | R$10.000 | Tier B · independent market benchmark |
| Inside Sales (large)Sales & Marketing | Sales & Marketing | R$6.200 | R$9.000 | R$11.000 | Tier B · independent market benchmark |
| CRM / CX — small/mediumSales & Marketing | Sales & Marketing | R$4.700 | R$7.000 | R$8.500 | Tier B · independent market benchmark |
| CRM / CX (large)Sales & Marketing | Sales & Marketing | R$6.100 | R$9.000 | R$11.200 | Tier B · independent market benchmark |
| Head of Growth — small/mediumSales & Marketing | Sales & Marketing | R$16.200 | R$23.500 | R$29.000 | Tier B · independent market benchmark |
| Head of Growth (large)Sales & Marketing | Sales & Marketing | R$25.000 | R$36.500 | R$45.000 | Tier B · independent market benchmark |
| Marketing Manager — small/mediumSales & Marketing | Sales & Marketing | R$18.200 | R$23.000 | R$28.200 | Tier B · independent market benchmark |
| Marketing Manager (large)Sales & Marketing | Sales & Marketing | R$21.500 | R$31.000 | R$38.000 | Tier B · independent market benchmark |
| Market Intelligence Analyst — small/mediumSales & Marketing | Sales & Marketing | R$7.100 | R$10.500 | R$12.500 | Tier B · independent market benchmark |
| Market Intelligence Analyst (large)Sales & Marketing | Sales & Marketing | R$8.500 | R$12.500 | R$15.000 | Tier B · independent market benchmark |
| General ManagerLeadership | Leadership | R$38.000 | R$52.000 | R$65.000 | Tier B · independent market benchmark |
| Commercial Director (large)Leadership | Leadership | R$35.000 | R$45.000 | R$56.000 | Tier B · independent market benchmark |
| E-commerce Manager — small/mediumSales & Marketing | Sales & Marketing | R$12.700 | R$18.500 | R$22.700 | Tier B · independent market benchmark |
| E-commerce Manager (large)Sales & Marketing | Sales & Marketing | R$18.500 | R$27.000 | R$33.000 | Tier B · independent market benchmark |
| Finance / Treasury Manager — small/mediumFinance | Finance | R$16.300 | R$18.400 | R$22.100 | Tier B · independent market benchmark |
| Finance / Treasury Coordinator — small/mediumFinance | Finance | R$13.000 | R$13.650 | R$16.000 | Tier B · independent market benchmark |
| Senior Finance / Treasury Analyst — small/mediumFinance | Finance | R$7.500 | R$8.500 | R$10.000 | Tier B · independent market benchmark |
| Mid-level Finance / Treasury Analyst — small/mediumFinance | Finance | R$5.000 | R$6.000 | R$6.900 | Tier B · independent market benchmark |
| Junior Finance / Treasury Analyst — small/mediumFinance | Finance | R$3.550 | R$4.000 | R$4.500 | Tier B · independent market benchmark |
| Front-End Developer — Mid-levelTechnology | Technology | R$9.250 | R$12.100 | R$15.550 | Tier B · independent market benchmark |
| Full-Stack Developer — SeniorTechnology | Technology | R$12.250 | R$16.000 | R$20.600 | Tier B · independent market benchmark |
| Back-End Developer — Mid-levelTechnology | Technology | R$9.200 | R$12.000 | R$15.450 | Tier B · independent market benchmark |
| Product OwnerTechnology | Technology | R$7.700 | R$11.000 | R$14.150 | Tier B · independent market benchmark |
| Technology Product ManagerTechnology | Technology | R$11.000 | R$14.000 | R$18.000 | Tier B · independent market benchmark |
| Senior QA / Test AnalystTechnology | Technology | R$10.350 | R$13.500 | R$17.400 | Tier B · independent market benchmark |
| HR Business Partner Manager — small/mediumHuman Resources | Human Resources | R$22.000 | R$25.200 | R$28.250 | Tier B · independent market benchmark |
| HR Business Partner Coordinator / Specialist — small/mediumHuman Resources | Human Resources | R$12.700 | R$15.150 | R$17.200 | Tier B · independent market benchmark |
| Senior HR Business Partner Analyst — small/mediumHuman Resources | Human Resources | R$8.000 | R$9.750 | R$11.000 | Tier B · independent market benchmark |
| Engineering Director — small/mediumEngineering / Operations | Engineering / Operations | R$27.800 | R$32.000 | R$40.000 | Tier B · independent market benchmark |
| Plant Manager — small/mediumEngineering / Operations | Engineering / Operations | R$18.000 | R$23.000 | R$28.000 | Tier B · independent market benchmark |
| EHS / ESG Manager — small/mediumEngineering / Operations | Engineering / Operations | R$17.000 | R$21.000 | R$26.000 | Tier B · independent market benchmark |
| Production / Process Manager — small/mediumEngineering / Operations | Engineering / Operations | R$19.300 | R$22.500 | R$31.000 | Tier B · independent market benchmark |
| Production / Process Engineer — small/mediumEngineering / Operations | Engineering / Operations | R$9.000 | R$10.500 | R$13.100 | Tier B · independent market benchmark |
| Legal Manager — small companyLegal | Legal | R$14.350 | R$17.500 | R$21.150 | Tier B · independent market benchmark |
| Legal Coordinator — medium companyLegal | Legal | R$11.900 | R$14.500 | R$17.500 | Tier B · independent market benchmark |
| Senior In-house Lawyer — small companyLegal | Legal | R$8.600 | R$10.500 | R$12.650 | Tier B · independent market benchmark |
| Mid-level In-house Lawyer — small companyLegal | Legal | R$5.900 | R$7.200 | R$8.650 | Tier B · independent market benchmark |
| Junior In-house Lawyer — small companyLegal | Legal | R$4.600 | R$5.700 | R$6.850 | Tier B · independent market benchmark |
P25 / P50 / P75 = gross monthly starting salary in BRL. Variable compensation, benefits and employer on-costs excluded. Company-size qualifiers are preserved where the source publishes them.
Derived view
Where the selected role set sits
Median P50 by function across the roles selected in this benchmark. This is a derived summary of the selected role set — not an official occupational median for Brazil.
São Paulo · Rio · Belo Horizonte
City comparisons without fake adjustments
Selected roles show why E2M does not apply a blanket “São Paulo premium” or “lower-cost city discount.” City differences are role-specific.
| Role | São Paulo P50 | Rio de Janeiro P50 | Belo Horizonte P50 |
|---|---|---|---|
| Finance / Treasury Manager — small/medium | R$18.400 | R$16.000 | R$18.000 |
| Back-End Developer — Mid-level | R$12.000 | R$14.000 | R$12.450 |
| Technology Product Manager | R$14.000 | R$16.500 | R$16.500 |
| Junior Finance / Treasury Analyst — small/medium | R$4.000 | R$4.800 | R$4.700 |
Selected city comparisons only. E2M does not extrapolate these relationships to roles without direct city-specific evidence.
Planning examples
Illustrative first-team payrolls
P50 base salary only. No employer contributions, statutory accruals, benefits, variable compensation or recruiting fees.
Sales-led validation team
R$53.500/mo- 1 × Account Executive — small/medium · R$12.000 P50
- 1 × Inside Sales — small/medium · R$8.000 P50
- 1 × Marketing Manager — small/medium · R$23.000 P50
- 1 × Market Intelligence Analyst — small/medium · R$10.500 P50
Local leadership + commercial pod
R$72.000/mo- 1 × General Manager · R$52.000 P50
- 1 × Account Executive — small/medium · R$12.000 P50
- 1 × Inside Sales — small/medium · R$8.000 P50
Technology launch pod
R$59.500/mo- 1 × Technology Product Manager · R$14.000 P50
- 2 × Full-Stack Developer — Senior · R$16.000 P50
- 1 × Senior QA / Test Analyst · R$13.500 P50
Public methodology
Methodology
A transparent benchmark should preserve what the source actually measures and refuse false precision.
Preserve the source definition
All rows are monthly gross starting-salary benchmarks; bonus, benefits and employer cost are outside scope.
Use percentiles only when published
No synthetic P25/P50/P75 are created when a source does not publish them.
Keep company size visible
Small/medium/large qualifiers remain part of the benchmark instead of being averaged away.
Treat cities role by role
Rio and Belo Horizonte appear only for selected roles with direct city-specific evidence.
Revalidate before an offer
This is planning evidence. A live search, candidate scarcity and mandate can move the actual offer materially.
Evidence register
Sources
Independent salary benchmarks anchor role ranges; complementary 2026 guides are used for market context, not to manufacture synthetic percentiles.
Independent starting-salary percentiles and role-specific city pages.
Open source ↗Complementary Brazil hiring and compensation context.
Open source ↗Complementary workforce-planning and compensation context.
Open source ↗Role-level source URLs are linked directly from the benchmark table and recorded in the downloadable dataset / E2M source registry.
Turn salary ranges into a real hiring plan.
Use the Brazil Expansion Passport to model roles and salary positions, or ask E2M to define and recruit the first team.
FAQ
FAQ
Benchmark interpretation and planning boundaries.
Are these total employer costs?
No. They are gross monthly starting-salary benchmarks. Employer contributions, statutory accruals, benefits, variable compensation and recruiting are separate.
What do P25, P50 and P75 mean?
They are the source-published salary positions associated with increasing role readiness, experience and differentiated qualifications. They are not a guarantee for a specific candidate.
Why is São Paulo the primary market?
It is the main operating base for many foreign-company entry teams and is where E2M has the strongest current role coverage. Other cities are added only when reliable city-specific benchmarks exist.
Should I pay P50?
Not automatically. Compensation should reflect mandate, seniority, language requirements, scarcity, variable pay, company brand, work model and the candidate market.
Can I use a fixed city discount outside São Paulo?
No. The selected Rio and Belo Horizonte comparisons show that the direction and size of city differences vary by role.
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