E2M’s first video program is built from the same datasets, frameworks and source discipline used across E2M Research. The first editorial slate contains 20 query-led videos across market entry, costs, hiring, GTM and São Paulo.
The slate is intentionally narrow. Every topic must answer a concrete foreign-company decision and strengthen an existing E2M web owner rather than create an isolated content channel.
One production-ready episode per pillar. Scripts, chapters, sources, visual plan, thumbnail brief and CTA are already packaged. These are not represented as published videos until a real YouTube URL exists.
Query: how to enter Brazil as a foreign company
Target: 10–12 min
Chapters: 9
Brazil silhouette + seven numbered decision nodes; E2M navy/blue; no flags-as-decoration overload.
Companion research →Query: Brazil market entry cost
Target: 10–12 min
Chapters: 8
Three cost bars: Lean / Base / Full, with “planning scenarios—not averages” visible.
Companion research →Query: hire employees in Brazil foreign company
Target: 10–12 min
Chapters: 8
Three routes: entity / EOR / contractor, with contractor route marked “classification risk depends on facts”.
Companion research →Query: get first customers in Brazil B2B
Target: 10–12 min
Chapters: 9
90-day funnel: ICP → accounts → outreach → meetings → qualified opportunities.
Companion research →Query: best area office São Paulo foreign company
Target: 10–12 min
Chapters: 8
São Paulo district map with 5 highlighted clusters; customer/talent/airport icons.
Companion research →VideoObject for a planned or draft video. Video schema is added only after the video has a real public watch/embed URL, thumbnail and upload date.Video is treated as another research format, not a separate claim system.
Priority reflects E2M’s editorial sequence, not a claim about public search volume.
| Video | Primary query | Associated web page |
|---|---|---|
| YT01 · How to Enter Brazil as a Foreign Company: 7 Decisions Before You Spend | how to enter Brazil as a foreign company | Companion research → |
| YT05 · How Much Does It Cost to Enter Brazil? First-Year Scenarios Explained | Brazil market entry cost | Companion research → |
| YT09 · How to Hire Employees in Brazil as a Foreign Company | hire employees in Brazil foreign company | Companion research → |
| YT13 · How to Get Your First B2B Customers in Brazil: A 90-Day GTM Plan | get first customers in Brazil B2B | Companion research → |
| YT17 · Where Should a Foreign Company Base Its Team in São Paulo? | best area office São Paulo foreign company | Companion research → |
| YT02 · Brazil Market Entry Models: Direct Sales, Distributor, EOR, Entity or Hybrid? | Brazil market entry strategy entry mode | Companion research → |
| YT06 · Brazil Salaries 2026: What Foreign Companies Should Budget by Role | Brazil salary benchmark 2026 | Companion research → |
| YT10 · EOR vs Brazilian Entity: Which Should You Use for Your First Hires? | EOR vs entity Brazil | Companion research → |
| YT14 · Brazil Go-to-Market Strategy: Build a B2B Launch Plan That Learns Fast | Brazil go to market strategy B2B | Companion research → |
| YT18 · São Paulo Business Districts Explained: Faria Lima vs Vila Olímpia vs Berrini | São Paulo business districts Faria Lima Vila Olímpia Berrini | Companion research → |
| YT03 · Do You Need a Brazilian Company to Enter Brazil? | open company in Brazil foreign company | Companion research → |
| YT07 · Brazil Employer Cost: Why a R$10k Salary Does Not Cost R$10k | employer cost Brazil salary taxes | Companion research → |
| YT11 · Your First Brazil Team: Who Should You Hire First? | first team Brazil foreign company | Companion research → |
| YT15 · Outsourced vs In-House Business Development in Brazil | outsourced business development Brazil | Companion research → |
| YT19 · GRU vs Congonhas vs Viracopos: Which São Paulo Airport Works for Business Travel? | GRU vs Congonhas São Paulo business travel | Companion research → |
| YT04 · How Long Does Brazil Market Entry Take? A 90-Day Operating Timeline | how long does it take to enter Brazil market | Companion research → |
| YT08 · São Paulo Office Costs 2026: Faria Lima, Vila Olímpia, Berrini and More | São Paulo office cost 2026 | Companion research → |
| YT12 · When Should You Move from an EOR to Your Own Brazilian Entity? | when to move from EOR to entity Brazil | Companion research → |
| YT16 · How to Price a B2B Offer in Brazil Without Copying Your US or EU Price | pricing strategy Brazil B2B | Companion research → |
| YT20 · Corporate Housing in São Paulo: What Foreign Executives Should Budget | corporate housing São Paulo executives cost | Companion research → |
The article owns the updateable research, sources and internal-link graph. The video explains the decision visually and sends viewers back to that owner. E2M does not publish empty embeds, draft transcripts or VideoObject markup for videos that are not live.
After the first 20-video slate, these are the next article owners that most benefit from a visual explanation. Priority is editorial/commercial, not a claim about search volume.
| Priority | Proposed video | Pillar | Article owner |
|---|---|---|---|
| 21 | First 90 Days in Brazil: What Actually Happens Week by Week | Market Entry | Companion article → |
| 22 | 100 Decisions Before Entering Brazil: How to Use the Checklist | Market Entry | Companion article → |
| 23 | Brazil Market Entry FAQ: The Questions Foreign Companies Ask First | Market Entry | Companion article → |
| 24 | Where to Find Reliable Brazil Market Entry Data: Official Sources Explained | Research | Companion article → |
| 25 | Brazil Tax & Finance for Foreign Companies: What to Understand Before Selling | Costs | Companion article → |
| 26 | How to Source Suppliers in Brazil: Verification, Import Structure and First Shipment | Trade | Companion article → |
| 27 | Brazil Company Setup: The Operating Layer Beyond the CNPJ | Market Entry | Companion article → |
| 28 | Brazil Soft Landing: Office, Housing and Executive Setup in São Paulo | São Paulo | Companion article → |
| 29 | Where Should a Foreign Company Operate in Brazil? Ten City Roles | Cities | Companion article → |
| 30 | São Paulo Commute: How Transit Changes Office Selection | São Paulo | Companion article → |
| 31 | Where Should a Foreign Executive Stay in São Paulo for the First 30 Days? | São Paulo | Companion article → |
| 32 | United States → Brazil: What Changes Operationally When You Enter | Corridors | Companion article → |
| 33 | China → Brazil: Import, Distribution and Operating Model | Corridors | Companion article → |
| 34 | SaaS → Brazil: GTM, Billing, Data and Customer Success | Industries | Companion article → |
| 35 | Industrial Equipment → Brazil: Import, Compliance, Service and Sales | Industries | Companion article → |
| 36 | Medical Devices → Brazil: ANVISA, Distribution and Market Entry | Industries | Companion article → |
| 37 | AI → Brazil: Enterprise Pilots, Governance and GTM | Industries | Companion article → |
| 38 | Cybersecurity → Brazil: Trust, Compliance and Channel Strategy | Industries | Companion article → |
| 39 | Campinas vs São Paulo for R&D, Engineering and Life Sciences | Cities | Companion article → |
| 40 | Florianópolis for SaaS and Product Teams: When It Fits | Cities | Companion article → |